When you’re pitching a project, whether to us or anyone else, you’ll be sending a cover letter (or providing information) to briefly explain what the project is about. Unfortunately, this is where many newcomers go wrong. There are certain statements that both we and our network executive friends have read from numerous people on multiple occasions – and none of them help the pitch. In most cases, they hurt it. So today we’re going to share the three most prevalent mistakes we see on a regular basis. By not making these mistakes, you’ll give yourself a better shot at success, no matter who you’re pitching to or what kind of project you’re presenting.
I Want to Be Anthony Bourdain
Quick side note: as you probably know, Anthony Bourdain, an unscripted TV legend, is no longer with us. He helped define our industry, and seemed to be living an amazing life. So much so, in fact, that a huge number of the pitches we receive reference him.
It shows how much of a mark he made, and how alluring his life seemed to so many of us. While we didn’t work with him directly, we had many friends and associates who did. We’re all deeply saddened by the loss.
What Not to Write in a Cover Letter
Today’s podcast episode goes in depth on the top three pitch mistakes we see over and over again in cover letters. We tell you what not to say, but more importantly, what to say instead.
Some of what we cover today:
- Cover letters come in different forms
- Things you should never say in a cover letter
- Common mistakes and how to avoid them
- How high to “set your bar”
- The problem with comparing yourself or your talent to other people
- And remembering Anthony Bourdain
Press that giant “Play” button at the top of the page, and you’ll be sure to never stick your foot in your mouth when writing your cover letter.
Helpful and Related Links
Check out our two free ebooks, How to Pitch a Realty Show, and Unscripted Television: 100 Tips for Breaking in and Career Success
Let’s Make Some TV Together
Are you looking to pitch your own unscripted television project, true crime documentary series or reality TV show? Ready to avoid cover letter mistakes and pitch to us? Here’s what to do next:
Read our in-depth page about how to pitch us a show. It also talks about what it’s really like to work in our business, the unscripted TV and film industry.